Understanding the industry you’re in will put you in a better position to tackle the competition.
Whether you’re a start-up or a seasoned business owner, knowing how your business compares to other businesses and how strong your competitors are will help you make informed decisions.
Use these tools to benchmark your business performance against others, see how many new businesses there are in your region, view business survival rates, and get statistics on the financial performance and position of businesses in your industry.
Find statistics about your industry and competitive landscape.
Assess your business performance, by comparing your business with others in your industry.
Find information on businesses in your industry to better understand your competition. Use our Industry Profiler tool.
Assess the financial performance of your industry – sales, income, salaries, assets, and more.
Explore data in tables with Infoshare, across subjects such as: industry sectors, including wholesale and retail trade, building, and imports and exports; tourism; and economic indicators.
Explore data in customisable tables with NZ.Stat, choosing themes such as: business demography – eg business enterprises by size and industry; employment; agriculture; and industry sectors such as tourism.